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A Quick Intro: Facebook Business Pages

Updated: Apr 15

In today’s digital world, if you have a business or franchise, you simply must have a Facebook page! Facebook is often one of the first places consumers will search for information on a company or brand, thus having no Facebook presence can be detrimental for your business or franchise. 

So what are you waiting for? Facebook is calling you! 

Get started

Don’t waste time dwelling on whether you should create a Facebook page or not. Simply, get started and worry about the finer details as you move through the process. Facebook is designed with all the tools and information you need to build a successful profile, so don’t be put off by a lack of understanding. If you have a personal Facebook account, you can run a business one! 

Be consistent

When designing your business page try and keep it consistent to your business or franchises overall image. You want to portray who you are as a business and what you can offer. 

If you have other social media accounts, it is useful to use the same username and display picture across them all. This gives your customers a sense of brand recognition and can make you pop out easier when searched for! 

Post appealing content

After you have made the page it’s time to consider what content you should post. Take time to browse similar business pages and franchisees to observe what content they are posting and at what time. If you are operating within a niche market, it’s important to provide your Facebook community with unique and eye catching content. 

Facebook pages are best populated with images, videos and links. Think about your own use of Facebook. If you see a slab of text are you likely to take the time to read it all? Or if you see a bright, engaging image, will you focus in on that and its caption? 

You want to engage your community not drive them away with dense posting. 

Have conversations

Now that you have your page up and running, it’s time to start conversing with your consumers. One of the best things about business Facebook pages is the ability to have real time conversations with those who use your business.  

Your consumers have the ability to comment on your posts, write on your wall, and to send you direct messages. This is a vital tool for feedback and business development. By having a conversation with your consumers you are able to develop a clear understanding of what they like and dislike about your business. This information can then be used over time to adjust your page accordingly. 

Okay! You’ve read this post, but have you started your business page? 

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